What is Tru Fru? A healthy snack disguised as an indulgent treat? Or an indulgent treat disguised as a healthy snack? Today’s consumers value full transparency, added health benefits, clean ingredients, and after all that… a tasteful differentiator. Through significant innovation, Tru Fru has developed TWO innovative/unique product lines that provide your consumer with a mouthwatering permissible indulgence experience: • Tru Fru Hyper-Chilled Fresh (Frozen) • At only 90 calories a serving, nature’s premium fruits are freshly frozen, double immersed in white and then dark or milk chocolate, and uniquely hyper-chilled to enhance flavor. Warning: Craving Guaranteed. Hyper-Chilled products consist of Frozen Fresh Raspberries, Blueberries and Cherries immersed in White, Dark and Milk Chocolates. • Tru Fru Hyper-Dried Fresh (Shelf Stable)