NESCAFE Taster's Choice House is a smooth and mild roasted instant coffee made from 100% pure, responsibly sourced coffee beans. With NESCAFE Taster’s Choice, you can easily prepare fresh-tasting, consistent coffee without the hassle of roasting and grinding. Master Coffee Crafters roast each bean to a precise color, then carefully monitor the brewing temperature to bring you exceptional flavor. Each freshly brewed batch of NESCAFE Taster’s Choice is flash frozen to lock in the optimal coffee taste until you’re ready to unlock it. NESCAFE Taster's Choice soluble coffee can be served individually or by the pot. It helps minimize product waste with its long-lasting, fresh taste versus roast and ground coffee. NESCAFE Taster’s Choice is part of the NESCAFE Plan, which helps protect the future of coffee for those who enjoy drinking it, growing it – and selling it.